It was a joy to be given free rein to create this logo & branding for Made by B, a jewelry brand by a UCSB student named Isabella. 

Isabella told me the coastal clean vibe she wanted & the idea for a plumeria logo inspired by her Grandmother’s plumeria farm in Hawaii. 

I hand drew 2 logo variations, gave her color options, paired with fonts & example copywriting, & made her branding inspired by aloha shirt prints for her to use with text, for postcards, etc. 

I then digitized the logo & branding into various files types for her to easily use.

Email: Katiemclean805@gmail.com to get started with logo & branding today!

Email katiemclean805@gmail.com to purchase this logo with your customized business name.

As Trim Shop's designer, I get to illustrate and design original work for Trim's own T-shirts and posters, as well as create any graphic design we need, from event flyers to web content. We are lucky to have such a great following on instagram to facilitate sharing all the creativity that emerges from our little shop!
The logo concept was designed by me and executed by my partner, Ryan Lovelace.
We're always expanding to incorporate my fabric print designs into surfboards, and always changing up the design of the space.
Shown here is the first Trim Poster called Agave Dreams. It's 100% hand illustrated in pen, then separated into 3 different color ways for shirts and posters available in store, and online soon.
The Trim fabric print will be available in women's swim and active wear created by Psychedelic Honey.
To see my retail design work and merchandising, from the original window displays, to product curating, to the constant instagram flat lays, click here: TRIM Retail Design 


 

Photography by Nisha Oliver.

Look Book Graphic Design, Illustration, & Text by me:)

PsychedelicHoney.com

Web Design, Copywriting, Graphic Design, Photo Choice

Window Displays are a secret passion of mine. I love to design unique and captivating physical displays that are cohesive with the brand’s feel and elements. Then the best part is getting to craft and construct them with my hands! 

For my boyfriend’s Trim Surf Shop, I designed the logo and striping element to define the store’s interior. Ryan then executed both with precision thanks to his fine surfboard crafting and pin lining expertise!
I designed, created the CAD files, and hand stained the wooden stripes for the window displays to be able to interactively showcase various surfboards. I then hung bubble like orbs of various shapes and planted miniature gardens of cactus, succulents, orchids, airplants, and crystals to go with our retro 70’s feel, and copious amounts of plants, throughout the shop.
I sketched out the feel and elements for the shop, designed the wooden community table and benches, which Ryan then built, and we salvaged old tiles and tiled them by hand. Together we took from our own vintage furniture and decor, and I shopped for any other flea market necessities and inexpensive yet gorgeous rugs- they can be found! Then we gathered my own and our friend’s art for the walls. Together we picked from our favorite inspiring vintage books to fill the store with, and I stocked the shop with my own art products, and the best turkish towels, organic sunscreen, timeless coconut oil, and local Sun Potion herbs:)
Check out what we are doing in the shop on the daily & Ryan's beautifully hand-crafted surfboards:

TRIM Shop instagram
Ryan Lovelace Surfcraft

I create all the graphic design for my little brand PsychedelicHoney.com,
from Hangtags, to Postcards, to Social Media, to Textiles, to Packaging!
 

I was so lucky to work with the amazing jewelry designer Jacquie Aiche on these 12 Zodiac Babes. From the initial illustration commission upon researching all the zodiac signs and Jacquie’s hot muses, to decking the ladies out in photoshop with circular background prints and color palettes I specifically design to unite their air, earth, water, and fire elements, to digitally printing them on natural tote bags as keepsakes for her high profile clientele - like Rhianna (Squeal!!!)

Psychedelic Honey made it's first presence in the community of Santa Barbara at the California Queen Mission as a mural sponsor at the 2015 iMadonnari Annual Chalk Painting Festival benefitting the Children’s Creative Project.
This was my 10th mural at the gorgeous Santa Barbara Mission & as always a favorite event of the year. 
No artist is paid. Alldonate hundreds of dollars. And each one of us are down on our hands and knees for 3 straight days. The result is a giant tapestry of 150 murals at the foot of the Queen Mission- that will all wash away within days. 
For Psychedelic Honey, I created an original 7x7ft mural on the spot. I start with a gritty collage, sketch out the piece without tracing or projection, and choose my color palette as I go. These are all rare practices at this usually traditional event. 
What brings me back is the physical nature of the event. Holding precarious positions above the hot pavement all Memorial Day weekend, your headphones in blasting out the thousands of spectators, and you can’t stop hustling despite the heat, the aches, sunburns, the visitor’s or presses questions, or your own frustration in working with chalk. Because once you stand up, you realize there are hundreds of other artists still drawing through the pain or excuses, so many of them are so much better than you, and you all must be finished Monday. 
Prints are available at Trim Shop in Santa Barbara:)

@PSYCHEDELIC_HONEY_

Digital textile design and trend forecasting 2015
for Psychedelic Honey. Skills developing color palettes, foreseeing and avoiding trend traps, creating mood boards and hand sketches to communicate a line, and utilizing photoshop, illustrator, and manufacturer's software for fabric production. 

Female portraits + nature's radiance
 in pen, marker, colored pencil, watercolor, ink typography
with original poems by me.
Originals available for purchase! GypsyEye.com/Shop
Custom portraits + poem inquires welcome! Email: Katie@GypsyEye.com

NEW - PRINTS AVAILABLE!
SOCIETY6.COM/GYPSYEYE
In all Sizes | Starting at $18
 

Dreamer::
She sees patterns linking everything, possibilities blossoming everywhere & potential adventure in everyday. She is a dreamer, a doer, a seeker, & a believer...

Island Rose::
To the stars | 
Pink Hawaiian Ginger grow up to 9m high | bred of the Jungle King & Jungle Queen | fragrance of the Princess | reproduces by new plants growing in the center of old flowers which weigh down
Kaiulani | the highest point of heaven | sweet princess early called to tred the starry path | the island rose of hope | the fall of a kingdom
Island Rose | tall, bold, beautiful | heart matched by determination

Wild::
She was wild, natural imperfection, real beauty, as untamed as her surroundings, she stood through storms calmly, adjusting her sails with intuition. She understood nature's daily flux, loved & lived for the endlessly changing horizon, she craved truth, existed on her own terms, with a fire in her heart & a lightness in her eyes, she was Brave, so she was Free.

Shine::
Remember All the beauty in the Universe is conspiring to help you Shine like a Star.
 

Inked type
Available for commission and in my own cards!

Between the blue lines that braid together our souls: the nautilus, tuberose, wave, & desire to create beauty. A vision for a tapestry of life brimming with gold. 

2 day illustration and gold leaf on canvas for the Santa Barbara Arts Fund Benefit 'Feast Your Eyes' and Funk Zone Second Saturdays Art Walk. 60% of the sale goes to the SB Arts Fund

The Heavens | glassing

Benefit concert poster to fund Kauai skate parks.
Never-printed non-profit pitch
Pen illustration + computer coloring

Material:
A pen illustration, turned into a graphic and repeat print, then sun dyed with Lumi onto a t-shirt and matching sweatpants.
Wrapped in handprinted paper. 
For my gemini other half <3
Featuring the gemini symbol, California abalone + gemini constellation, poppy flower + succulent, woman + man, 2 halves of a nautilus shell, a wave + bird wings, tuberose + feather, paintbrush + fin + surfboard, fox + bus home, cards showing hearts + spades in 2's + 4's, the infinity sign + an arrowhead.
All split down the center, except for the hand's embrace + infinity sign.

Quote from Plato's Symposium:
According to Greek Mythology, humans were originally created with 4 arms, 4 legs, & a head with 2 faces. Fearing their power, Zues split them into 2 separate parts condemning them to spend their lives in search of their other halves.
 

Original Motion Graphics designs and script for an animation concept campaigning the importance of eating locally grown produce.

As a farmer's market regular, I furthered my belief in the health, community, and economic impact of supporting local agriculture while taking a social studies class on community gardening at Otis College of Art and Design in 2011. I wrote a thesis paper on the topic, and then developed these motion graphics designs and a one minute script.

EAT LOCAL by Katie McLean

The number of problems we face today can seem overwhelming.

But you have the power to make a global difference with one simple solution:

Eat Local.

With 3 meals a day, 365 days a year, your food choices have a huge impact. You can benefit your health, environment, economy, and community by eating delicious locally grown produce.

It's freshly picked in season and at its ripest hours before reaching your hands, so it has the most nutrients and flavor.

It's not picked unripe to withstand 2 weeks traveling by oil dependent vehicles to reach the supermarket.

The food industry is responsible for 1/3 of all greenhouse gas emissions.

By cutting down your food miles from the average 1500 to the local 100 you eliminate the pollution of transportation, processing, packaging, and advertising.

You also avoid the health risks of imported food.

By investing in the amazing variety of produce that we can grow here, you preserve green land, local watersheds, and fertile soil for future generations.

So connect with the land and people that provide your food. Local farmers can share their knowledge of healthy fruits and vegetables, and give you the tastiest recipes.

Support you neighbors and local employees and build a strong sustainable community.

One dollar spent locally generates 2 dollars for the local economy.

The giving is extended to nonprofit organizations who receive 250% more from small independent businesses than national corporations.

So visit your farmers market, order local produce delivery, eat at restaurants that use local foods, or get your hands dirty in your own backyard, rooftop, or community garden. Then trade your harvest with neighbors.

It's a simple, rewarding, and delicious choice.

So eat local today.